1 to 1

MAY 26, 2022

It encompasses data mining, data visualization, performance benchmarking, and descriptive analytics—techniques for parsing data to generate reports, performance measures and trends to reveal insights and make better business decisions. Business intelligence answers the questions, “who are our most valuable/least valuable customers?”

Data 26

Data Tools Sales ROI 26

Harvard Business

JANUARY 4, 2018

The ABU was set up as a centralized profit center with ambitious targets and with direct reporting to the chief operations officer; most often, similar units are organized as cost centers with no specific targets. An annual report that summarizes every profit-generating analytics project is compiled and distributed to the C-suite.

Company 28

Company Recruiting Recruitment Financial 28

Harvard Business

OCTOBER 10, 2017

A recent McKinsey report found that while 84% of corporate executives think innovation is key to achieving growth objectives, only 6% are satisfied with the innovation performance of their firm. That’s why good managers put so much focus on measuring and managing return on investment (ROI) as a basic operational practice.

ROI 28

ROI Operations Enterprise Research 28

1 to 1

DECEMBER 13, 2021

Yes, tracking metrics will help to prove ROI to key stakeholders throughout your organization, but it will also likely reveal additional aspects of your CX transformation strategy that require adjustments. 3 questions to ask during this step: What metrics will you use to benchmark and improve the customer experience?

Metrics 26

Metrics Tools Case Interview Strategy 26

Harvard Business

APRIL 19, 2018

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Our data also indicate that much of marketing and sales collateral is read by prospects outside of the normal work week.

Marketing 36

Marketing Case Study Case Studies Sales 36

Harvard Business

DECEMBER 28, 2016

The reasons change doesn’t often happen are reporting paralysis, the lack of “think time,” and failure to collaborate. Reporting paralysis can occur when teams are so wrapped up in distributing data, ensuring data quality, or writing up insights that they forget the purpose of data.

Metrics 32

Metrics Data ROI Benchmarking 32