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Business intelligence vs. predictive analytics: Turn key differences into advantages

1 to 1

It encompasses data mining, data visualization, performance benchmarking, and descriptive analytics—techniques for parsing data to generate reports, performance measures and trends to reveal insights and make better business decisions. Business intelligence answers the questions, “who are our most valuable/least valuable customers?”

Data 26
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How One Company Made Its Analytics Investment Pay Off

Harvard Business

The ABU was set up as a centralized profit center with ambitious targets and with direct reporting to the chief operations officer; most often, similar units are organized as cost centers with no specific targets. An annual report that summarizes every profit-generating analytics project is compiled and distributed to the C-suite.

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6 ways to renew (and stick to!) your CX vows

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Yes, tracking metrics will help to prove ROI to key stakeholders throughout your organization, but it will also likely reveal additional aspects of your CX transformation strategy that require adjustments. 3 questions to ask during this step: What metrics will you use to benchmark and improve the customer experience?

Metrics 26