Harvard Business

APRIL 19, 2018

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals.

Marketing 32

Marketing Case Study Case Studies Sales 32

Rick Conlow

DECEMBER 14, 2019

It’s documented that genuine praise works, plus it’s the right thing to do. For over a decade he led his market in profit, sales and employee retention. Do you want to benchmark your career with the habits of highly successful people? It’s hard to get a compliment from other managers.

Management 54

Management Benchmarking Leadership Training 54

Harvard Business

FEBRUARY 13, 2017

” Step 2: Do benchmarking. Here you “benchmark the key revenue and cost metrics in your business against the market and against firms offering the most-comparable products.” How many sales do they have to close and in what time period? Step 4: Document assumptions. How many calls do they have to make?

Benchmarking 28

Benchmarking Methodologies Apparel Company 28

Harvard Business

OCTOBER 10, 2017

One reason for the paltry performance is that while other business areas, like sales or finance, are considered to be core functions, innovation is often considered to be something that’s “nice to have” rather than essential. And there’s a fundamental conflict between innovation and optimizing an existing operation.

ROI 28

ROI Operations Enterprise Research 28

Harvard Business

MAY 3, 2016

An outside-in perspective means that companies aim to creatively deliver something of value to customers, rather than focus simply on products and sales. They’ve also grown their sales 134 percent while the S&P 500 has grown just 53 percent. They grew their sales 233 percent while the S&P 500 has grown just 10 percent.

Education 28

Education Real Estate Research Company 28