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Is Your Company Ready for the Rise of Smart Cities?

Harvard Business

The ability to use data effectively will become a source of competitive advantage, with retailers and other types of companies using this information to fine-tune their location decisions. But now the range of possibilities has gotten bigger, and B2C or even B2G2C business models are growing more common.

Company 53
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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business

The lessons from the fans of Real Madrid, FOX Sports, and NASCAR are relevant across many industries, including consumer packaged goods, retail, and automotive. Navigating New Zealand’s largest city with Auckland Transport and digital transformation. Ignite your fan engagement and apply those learnings across your business.

Sports 28