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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Leading with the methodology. How to stop worrying about exciting ways to explain your methodology (and what to do instead).

B2C 156
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The Role of Instructional Design in Creating Effective Sales Enablement Programs

Clarity Consultants

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. It also helps the marketing team and sales team stay on the same page so that the business can create a cohesive plan that brings in revenue. However, it goes far beyond that.

Sales 62
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Essential Consultant Website Pages Part 4: Case Studies That Win

Tsavo Neal

Interested prospects, B2B decision makers, do their due-diligence by reading your case studies. Love them or hate them, case studies make up some of your most important marketing materials as a consultant. Best work — he’s only writing case studies for his best, most marketable work. Hinge Marketing.