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7 Key Decisions for Starting Your Consulting or Coaching Business Right

Consulting Matters

The Difference Between B2B and B2C Business Models. The easiest way to know the difference between these two models is who will be paying you - the organization or the individual and the expected ROI. Slowing down doesn't mean shutting off work to be on social media. So, are you a. Seek solitude.

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Simplifying CX Design: How Leading Enterprise Tech Firms Overcome Complex Challenges

1 to 1

These models are formed through personal experience, education, and culture, which means what one person perceives as complex might be perceived as very simple by another. Often many stake holders and decision makers are involved specially in B2B.

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7 Key Decisions for Starting Your Consulting or Coaching Business Right

Consulting Matters

The Difference Between B2B and B2C Business Models. The easiest way to know the difference between these two models is who will be paying you - the organization or the individual and the expected ROI. Slowing down doesn't mean shutting off work to be on social media. So, are you a. Seek solitude.

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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

The rise of social media has created a new type of local partner: local digital influencers. These people are local thought leaders on social media with loyal followings of online fans. Another example is Tao Liang, a Chinese influencer who produces content about handbags on popular local social media platforms WeChat and Weibo.

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What Creativity in Marketing Looks Like Today

Harvard Business

Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Each outbound communication is measured individually for immediate ROI. Old Navy has traditionally dedicated their media budget to TV, particularly around back to school. The results?

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The Social Cost of Bad Online Marketing

Harvard Business

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. For both kinds of businesses, digital marketing in general and social media marketing in particular are essential to the game.