Tsavo Neal

OCTOBER 9, 2020

Marketing Gravity: 2 Steps: Create thought-leadership, intellectual property, case studies, articles, videos, courses, etc — that provide values to your potential clients. Offer your service for a specific industry. I like positioning towards a specific industry. Stop going out to find clients.

B2B 15

B2B Intellectual Property Case Study Case Studies 15

Tsavo Neal

JANUARY 25, 2018

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

MAY 29, 2020

Experts are experts because of their thought-leadership (articles, whitepapers, speaking, courses, intellectual property, etc). Our website provides our customers and prospects with thought leadership (the blog) and ideas about how other business owners have found success (case studies). What industry are they in?

B2B 15

B2B Intellectual Property B2C Video 15