Remove B2B Remove Industry Remove Intellectual Property
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Friday Fusion: October 9th, 2020

Tsavo Neal

Marketing Gravity: 2 Steps: Create thought-leadership, intellectual property, case studies, articles, videos, courses, etc — that provide values to your potential clients. Offer your service for a specific industry. Just by adding the industry that I serve, I stand out among the hundreds of companies that offer websites.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline.

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Friday Fusion: May 29, 2020

Tsavo Neal

Experts are experts because of their thought-leadership (articles, whitepapers, speaking, courses, intellectual property, etc). What are the secrets of B2B copywriting? B2B customers buy for the same reason B2C customers buy: Sales is about people and it’s about problem-solving. What industry are they in?

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