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How Advanced Analytics Is Changing B2B Selling

Harvard Business

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

B2B 28
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What Sales Teams Should Do to Prepare for the Next Recession

Harvard Business

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. Those behaviors can serve as the basis of training, reinforced daily by front-line managers. A B2B technology supplier used Microsoft Workplace Analytics and other digital tools to track the behaviors of its sales reps.

Sales 38
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2024 Events for Project Managers, Business Leaders, and Industry Professionals

Epicflow

CyberTechGlobal April, 8-10, Tel Aviv, Israel CyberTech is the cyber industry’s most prominent B2B networking platform. The event attended will explore the role of tech leaders in fostering positive transformations, addressing ways to bolster operations, tackle difficulties, and achieve concrete business outcomes.