Harvard Business

MAY 10, 2018

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

B2B 28

B2B Chemicals Engineering Data 28

Harvard Business

NOVEMBER 23, 2018

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. A B2B technology supplier used Microsoft Workplace Analytics and other digital tools to track the behaviors of its sales reps. Commercial operations groups tend to be early targets for cuts in a recession.

Sales 39

Sales B2B Tools Software 39

Harvard Business

AUGUST 10, 2018

Mainstream software companies are beginning to hold “ data mirrors ” up to their customers, allowing scoring and benchmarking of their customers’ strategies. One of its business units, Fieldglass, provides insights and benchmarks to customers on external workforce management.

Benchmarking 28

Benchmarking Software B2B Comparison 28

Harvard Business

DECEMBER 17, 2018

Companies are beginning to utilize their employees’ behavioral data — generally known as people analytics — to better understand and improve their sales operations , with strong results. Microsoft, where we work, is no exception, and B2B sales is one of the areas where we are seeing the most value.

Sales 28

Sales Data Enterprise Analysis 28

Epicflow

JANUARY 12, 2024

CyberTechGlobal April, 8-10, Tel Aviv, Israel CyberTech is the cyber industry’s most prominent B2B networking platform. The event attended will explore the role of tech leaders in fostering positive transformations, addressing ways to bolster operations, tackle difficulties, and achieve concrete business outcomes.

Industry 52

Industry Automotive Pharmaceuticals Management 52