Harvard Business

SEPTEMBER 23, 2016

While effective metrics are essential for focusing attention and achieving results, they can also overpower better sense. Most industries cower to a few central metrics, the yardsticks that define the winners and losers. Metrics tried and proven over years become a guide to what’s important, driving resource allocation.

Metrics 28

Metrics Retail Sales Automotive 28

Harvard Business

APRIL 13, 2017

Another example I often give concerns the use of fuel- and carbon-efficient flight practices in the airline industry. All four groups increased their implementation of fuel-efficient behaviors. The intervention, it appears, encourages a new habit, as fuel efficiency measures remained in use after the study ended.

Efficiency 58

Efficiency Airlines Study Operations 58

Harvard Business

APRIL 20, 2016

Key performance metrics, such as “intent to return,” driven by expensive tickets and long lines, were worsening. Software doesn’t simply make existing products smarter or existing processes more efficient; it enables new models of delivery, engagement, and innovation that are far more productive and informative than the old.

Software 28

Software Company Intellectual Property Airlines 28

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Commenting on popular blog articles in your industry. Are there any online events in your industry that could work? Jon Jantsch, Duct Tape Marketing. ?

Consulting 68

Consulting Advertising Case Interview Conference 68