Johanna Rothman

DECEMBER 19, 2023

Ever since I was on the Troubleshooting Agile podcast , I've followed Squirrel and Jeffrey. (I Some examples: If a team is trying to reduce their cycle time, but the team doesn't do just one experiment at a time. Instead, they create hypotheses, review all their flow metrics, and change several things at the same time.

ROI 68

ROI Metrics Data Agile 68

Strategic Planning and Management Insights

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. For example, let's say your organization's goal is to increase revenue.

Report 98

Report Data Strategy Strategy 98

Harvard Business

AUGUST 29, 2018

And they’re defined by simple names—the invoice processor or the tax validator, for example—making it clear to everyone what they’re for. The media giant has adopted an agile product mindset to engage the customer at critical points—all geared toward turning the reader into a subscriber.

Strategy 28

Strategy Strategy Strategy& Agile 28

Harvard Business

OCTOBER 3, 2018

As an example, the CEO had been discussing the importance of driving more agile decision making. As another example, the CMO directly challenged her team to identify disruptions that would deliver on the department’s and firm’s goals — to bring a more demand-centric perspective to key business challenges.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

MARCH 22, 2017

We asked them for examples of creativity in marketing that go beyond ad campaigns and deliver tangible value to the business. For example, Intuit’s marketing team spends time with self-employed people in their homes and offices to immerse themselves in the customer’s world. The metrics also changed.

Marketing 46

Marketing Agile Fashion Sales 46

Kates Kesler

JUNE 11, 2014

He reset collaborative P&L metrics and business review processes, shared by the region leaders and the global product leaders, to form tight “business handshakes,” that he regards as the center of a granular set of growth strategies. a) Agility. 3: Kill Old P&L Units (Before they Kill Your Company).

Apparel 82

Apparel Healthcare Enterprise Chemicals 82