MishTalk

NOVEMBER 17, 2013

Amid the music and the chanted prayers, a gold chain is placed around her neck as the 25-year-old advertising executive marries Vimal Mohan in a traditional Hindu ceremony attended by 500 friends and relatives in Kozhikode, about 180 kilometers (112 miles) from the city of Kochi in Kerala. She’s wearing about 800 grams (1.8 pounds) of gold.

Advertising 66

Advertising Metrics Finance Culture 66

Harvard Business

JULY 11, 2017

billion in 2014 to help it make the leap from a traditional advertising company to a digital one. Doing digital M&A right means upending the way most companies approach financing, due diligence, and merger integration. Let’s start with financing the deal. So, what do you need to know to get up the learning curve?

Company 28

Company Finance Advertising Tools 28

Harvard Business

JANUARY 19, 2018

What are job goals and key success metrics? For example, if you’re a brand marketer, you might give yourself an “A” in advertising development, a “B+” in pricing analysis, “C” in trade marketing, etc. Here are six things you can do to take control of your own career. Monique Valcour.

Development 49

Development Company Advertising Journal 49

Harvard Business

AUGUST 3, 2018

The level and trend of a company’s top-line metric is an advance indicator of the success of its business model. However, the real revenue-providing customers are companies that pay for advertisements (they may be called “revenue units”). Many of these metrics are disclosed in Facebook’s financial statements.

Financial 28

Financial Report Company Metrics 28

Harvard Business

OCTOBER 3, 2018

” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising. The language of finance and accountability has become a bit intoxicating, given the tools that marketers have today that we didn’t have 20+ years ago.

Advertising 28

Advertising Agile Marketing Meeting 28

Management Consulted

NOVEMBER 2, 2015

In the mid 1970s, as public opinion swayed toward greater accountability for the finance industry, Peat Marwick took steps to firm up controls on its accounting practice and increase transparency. Capabilities: Finance. Diversity Advisory Board Scorecard – Developed to set meaningful diversity metrics for the firm.

Interviews 100

Interviews Culture Consulting Case Interview 100

Harvard Business

JULY 13, 2016

Identify the right metrics. In the digital membership economy, the metrics best apt to indicate success are more likely to be around member churn and engagement. For finance, short-term revenue gains do not justify poor treatment of members. Successful membership businesses focus on the long-term relationship.

Cash Flow 28

Cash Flow Survey Metrics Accenture 28