Harvard Business

AUGUST 3, 2018

The level and trend of a company’s top-line metric is an advance indicator of the success of its business model. However, the real revenue-providing customers are companies that pay for advertisements (they may be called “revenue units”). Many of these metrics are disclosed in Facebook’s financial statements.

Financial 28

Financial Report Company Metrics 28

Harvard Business

OCTOBER 3, 2018

” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising. The language of finance and accountability has become a bit intoxicating, given the tools that marketers have today that we didn’t have 20+ years ago.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

JULY 13, 2016

Identify the right metrics. In the digital membership economy, the metrics best apt to indicate success are more likely to be around member churn and engagement. For finance, short-term revenue gains do not justify poor treatment of members. I joined Netflix for access to great content in an efficient way.

Cash Flow 28

Cash Flow Survey Metrics Accenture 28