Harvard Business

OCTOBER 3, 2018

” The email contained a link to a 2017 article one of us wrote for HBR, and suggested the CMO read it before their meeting. ” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising. And they have significantly more impact.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. The EVP of sales liked the easy-access dashboard to report on metrics and the forecast.

Sales 37

Sales Metrics How To Tools 37

Harvard Business

AUGUST 21, 2017

It wasn’t until I moved to Paris in 1997 to become Finance Manager for Disney Consumer Products Europe, Middle East, and Africa that I experienced someone setting a non-negotiable boundary for herself. A 2017 survey by Kronos and Future Workplace , reveals that the restructuring of work has resulted in significant burnout.

Boston Consulting Group 36

Boston Consulting Group Study Conference Survey 36