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Why Companies Are Creating Their Own Coworking Spaces

Harvard Business

The remainder work for Orange (née French Telecom), which launched VBN in 2014 to teach its programmers and engineers how to work with and learn from people outside of the company. It’s typically assumed these companies are seeking a jolt of hipness. Some companies are aggressively testing both.

Company 32
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To Better Train Workers, Figure Out Where They Struggle

Harvard Business

What company would spend thousands — or even millions — of dollars, year in and year out, without knowing the return? In a 2014 survey , 55% of executives said a major constraint to investing in training was that they did not know how to measure success. Employers pay Generation based on the ROI of the graduates they hire.

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Social Media Platforms Can Be Built Around Quality, Not Scale

Harvard Business

However, although there aren’t any dominant players, there are social network companies seeking to stake out “high-quality” territory. Similarly, Facebook doesn’t specialize in purveying journalism, even though almost every news company posts articles on Facebook.

Media 32
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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. A marketing automation company creates bespoke presentations. If, as often happens, the CIO believes the company’s CRM solution already does adequate marketing automation, they may block the purchase.

B2B 31
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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

Learning from Big Companies. We recently completed a study for the CEO of a very well known, global sports-apparel brand company. He wanted to challenge his team, as part of the strategic talent review process, to think about whether or not the company’s organizational architecture was suited to its growth plan to double in size.

Apparel 82