Harvard Business

SEPTEMBER 25, 2018

They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. The rise of social media has created a new type of local partner: local digital influencers.

B2B 34

B2B Education Media B2C 34

Harvard Business

AUGUST 29, 2016

However, our research shows that it’s much more valuable to align customer experience investments to those elements shown to drive emotional connection, thus maximizing ROI while minimizing risk. Of course, it’s necessary to provide customers with what they say is important.

Retail 49

Retail Apparel Financial ROI 49

Harvard Business

MARCH 22, 2017

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. These members are 2.6 The results?

Marketing 48

Marketing Agile Fashion Sales 48

Harvard Business

OCTOBER 1, 2018

Related Video. See More Videos > See More Videos > Blockchain’s properties — transparency, immutability, and security — make it reliable and trustworthy for applications such as supply chain management, smart contracts, financial reporting, the Internet of Things, the management of private (e.g.,

Marketing 37

Marketing Advertising Media Video 37

Harvard Business

MAY 30, 2017

After discussing Jacobi’s sales woes, Shani, suggested he try out Albert, Adgorithm’s AI-driven marketing platform. It was almost twice his all-time summer weekend sales record of eight. In other words, the system allocated resources only to what had been proven to work, thereby increasing digital marketing ROI.

Sales 49

Sales Tools ROI Advertising 49