Pharmaceuticals Productivity Recruiting Sales 
Harvard Business
JUNE 16, 2016
In July 2015, Novartis launched its new heart failure drug, Entresto, which Forbes in 2014 predicted would be a blockbuster — with expected sales of $10 billion annually — as the potential market in the US exceeds 5 million people with a heart failure condition. Maggi’s sales accounted for quarter of Nestlé’s $1.6
Harvard Business
FEBRUARY 16, 2017
Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Develop and fund a sales and marketing capability from the outset. A team of U.S.
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Harvard Business
NOVEMBER 24, 2016
This year, I have been working on an in-depth evaluation of recruiting practices for a Fortune 500 company. Through my research for this project, I found that most companies take an extremely sales-oriented approach to their web presence. Why wouldn’t we take a more balanced, recruiting-centric approach to our web presence?
Management Consulted
FEBRUARY 15, 2015
As an outgrowth of a multi-district pharmaceutical case, the firm formed its technology practice, specializing in e-discovery solutions and software. Retail & Consumer Products. However, US-based clients still account for the vast majority (around 75%) of sales. Government & Public Contracts. Information Technology.
Management Consulted
OCTOBER 3, 2012
For instance, we examined predatory pricing in the airline industry and illegal product tying by Apple, Microsoft, and AT&T. What I found particularly fascinating was the number of variables that needed to be taken into account while making strategic decisions on governance, production or any other function.
Harvard Business
JUNE 20, 2017
Prasad, CEO of Dr. Reddy’s, a 33-year-old global pharmaceutical company headquartered in India that produces affordable generic medication. Product packaging was redesigned to be more user-friendly and increase adherence. But recruiting new members to a cause is not the only way that movement makers leverage social networks.
Management Consulted
NOVEMBER 6, 2016
Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Upon realizing that their findings were highly applicable to the problems of sales force sizing and resource allocation, they decided to investigate further. sales force teams.
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