Harvard Business

JULY 19, 2017

Many companies are attempting a radical — and often rapid — shift from hierarchical structures to more agile environments, in order to operate at the speed required by today’s competitive marketplace. Amazon makes extensive use of well-researched white papers to help focus the management team on critical decisions.

Agile 28

Agile How To Enterprise Metrics 28

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Further Reading: 6 keys to writing a white paper that generates leads.

Consulting 68

Consulting Advertising Case Interview Conference 68

1 to 1

JUNE 11, 2013

Sales Effectiveness. Webinars & White Papers. White Papers. Sales Effectiveness. Sales & Marketing Effectiveness. Webinars & White Papers. White Papers. Sales Effectiveness. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement.

Media 37

Media Advertising Trends Video 37

Harvard Business

AUGUST 1, 2017

They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms. That represents an organizational, operational and cultural breakthrough, not just a digital one. What metric matters more: engagement or inquiry?

Engineering 28

Engineering Company Data Enterprise 28