Harvard Business

JUNE 13, 2016

Since 1999, three years after OxyContin was unveiled by Purdue Pharmaceuticals, the rate of drug overdoses in the U.S. Meanwhile, the amount of prescription opioids sold by pharmaceutical companies has quadrupled, despite no proliferation in the amount of reported pain.

Pharmaceuticals 28

Pharmaceuticals Sales Marketing Industry 28

Harvard Business

OCTOBER 23, 2017

In a project for a pharmaceutical company, we were able to isolate the specific information sources that drove positive and negative sentiment toward the client’s brand. Organizations often seem obsessed by measuring fractional shifts in operational performance, capturing data on sales, inventory turns, and manufacturing efficiency.

Change Management 28

Change Management Data Company Management 28

Harvard Business

MARCH 24, 2017

Despite having solid internal anti-corruption rules in place, the pharmaceutical giant wound up facing criminal investigations for bribing doctors and foreign officials , eventually paying a $489 million fine. Yet it resulted in a corporate mentality focused on making the sale at any cost. At first glance, this policy looks reasonable.

Ethics 28

Ethics Company Policies Sales 28

Harvard Business

JUNE 23, 2016

A global pharmaceutical company was about to lose the strategic advantage of several blockbuster drugs coming off patent. Lastly, this group may be more attuned to individual interests (including performance metrics and compensation incentives) rather than the collective and longer-term needs of the firm. paul Garbett for HBR.

Leadership 35

Leadership Pharmaceuticals Groups Operations 35

Harvard Business

MARCH 21, 2018

I was pleased with our meeting, feeling like she had made a real commitment. At his first meeting with employees, however, he announced that he wasn’t going to begin by talking about the firm’s financial challenges. ” It worked. And then, less than two weeks later, she stepped down.

Operations 58

Operations Chemicals Metrics System 58

Tsavo Neal

JANUARY 25, 2018

As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Knowing that your lead is interested in the topic of the white paper is critical information when coming up with your inbound sales outreach strategy.

Consulting 68

Consulting Advertising Case Interview Conference 68