Rod Burkert

MARCH 18, 2020

In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. These practices “travel well.”. Think of this as compound marketing. You need your own copy ! And that requires a leap of faith, aka trust. You probably do.

Strategy 52

Strategy Strategy Strategy& Intellectual Property 52

Rod Burkert

MAY 1, 2019

Last Friday, I spoke at the ASA Philadelphia Chapter Spring Business Valuation Seminar about building/growing a BVFLS practice. My story is how I started traveling in the RV. Do your homework … have a sit-down with the icon … make an informed decision. It’s your career. On to this week. They want to learn more. What got you started?

Industry 40

Industry Efficiency Case Study Case Studies 40

Management Consulted

NOVEMBER 6, 2016

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. Where did ZS Associates begin, and what are they known for? In 1987, ZS was employed by a large U.S.

Case Interview 100

Case Interview Interviews Sales Pharmaceuticals 100