Do you Play to Win or to Not Lose?
CaseInterview.com
DECEMBER 11, 2019
At the time (and continuing to today), if you were going to build a website to handle up to $1 billion in sales online, you really only had two options. Here’s what I would say to prospective clients (and would train our sales team to do the same): "Mr. You could buy from IBM or you could buy from ATG. But you know what?
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