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How Are You Spending Your Social-Distancing “Vacation”?

Prudent Pedal

Write 2 new white papers-I have five white papers swirling around in my mind. Go deeper on some important marketing areas: SEO: Moz made all their training available at no charge. I hope to complete The Practice Leader’s Guide to Growth and The Prudent Firm’s Guide to Transforming Professional Service Marketing.

Journal 72
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Conversation with A.T. Kearney

Tom Spencer

Tom: What kind of training and mentoring can graduates expect to receive at A.T. We have a series of formal and informal training sessions which consultants must join as part of their development – certainly the formal training. Kearney Consulting use the case interview in its recruitment process? Tom: Does A.T.

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Why Write and Publish Business Articles? For 5 Good Reasons!

Emerson Consulting Group

A white paper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published. Do you wonder how to get the word out about a book you have recently published in addition traditional actions like book reviews and radio interviews? Publishing articles offer higher levels of credibility.

Journal 40
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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly. He also asked about the new subscription program, referencing a recent white paper on trends in subscription business models. Meeting Ed Yu. “No problem,” she said. “Shall we get started?

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Publishing a white paper. Interview an expert. Interviewing a potential client. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect.