Harvard Business

DECEMBER 21, 2016

Today, the majority of market value is made up of intangible assets (networks, platforms, intellectual property, customer relationships, big data) more than physical assets. Outdated beliefs about the world can linger for decades in a leadership team. You can take our online leadership investment style assessment).

Intellectual Property 28

Intellectual Property Resources Software Data 28

Harvard Business

DECEMBER 19, 2016

. “If you went to bed last night as an industrial company,” Immelt observed, “you are going to wake up this morning as a software and data analytics company.” Pursuing cost leadership versus differentiating for value. Leadership is changing — fast. Manage costs — or add value? Insight Center.

Intellectual Property 28

Intellectual Property Talent Industry Culture 28

Harvard Business

APRIL 20, 2016

Every business is, willingly or unwillingly, a competitor on a software playing field, no matter which sector it’s in. In a world underpinned by ever more powerful, affordable, and public technology platforms, software is still king. You may be thinking: but my company isn’t a software company.

Software 28

Software Company Intellectual Property Airlines 28

Tsavo Neal

JANUARY 25, 2018

You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. That said, writing for a trade publication is not easy. Writing a Short eBook.

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Consulting Advertising Case Interview Conference 68