Harvard Business

JULY 20, 2016

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. Along with improving sales results, research has shown that incremental commitments can boost charitable giving, increase show rates for blood drives, and reduce smoking.

Sales 28

Sales Research Productivity Data 28

Consulting Matters

JANUARY 7, 2019

This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. Bring business cards and eBooks/white papers if you have them. EVEN if you feel the crunch on the finances, you do not want to under-value what you can bring to the table.

Consulting 224

Consulting Strategy Strategy Strategy& 224

Consulting Matters

JANUARY 7, 2019

This helps discern where to focus your time, money and efforts and keeps you from being busy but not productive. Bring business cards and eBooks/white papers if you have them. EVEN if you feel the crunch on the finances, you do not want to under-value what you can bring to the table.

Consulting 202

Consulting Strategy Strategy Strategy& 202

Emerson Consulting Group

APRIL 4, 2019

If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. A white paper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published.

Journal 40

Journal Case Interview Conference Groups 40

Harvard Business

SEPTEMBER 14, 2016

.” By helping farmers be more productive, Sears enabled them to generate more disposable income. Imagine learning product design from Apple. Customer interactions that aren’t directly tied to sales are seen as unproductive. The potential for turning corporate competencies into customer relationships is vast.

Leadership 28

Leadership Recruiting Recruitment Training 28