Harvard Business
JULY 20, 2016
Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. Along with improving sales results, research has shown that incremental commitments can boost charitable giving, increase show rates for blood drives, and reduce smoking.
Consulting Matters
JANUARY 7, 2019
Bring business cards and eBooks/white papers if you have them. EVEN if you feel the crunch on the finances, you do not want to under-value what you can bring to the table. Speaking engagements demonstrate your thought leadership, provide a plethora of networking opportunities and are a source for new business.
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Consulting Matters
JANUARY 7, 2019
Bring business cards and eBooks/white papers if you have them. EVEN if you feel the crunch on the finances, you do not want to under-value what you can bring to the table. Speaking engagements demonstrate your thought leadership, provide a plethora of networking opportunities and are a source for new business.
Emerson Consulting Group
APRIL 4, 2019
A white paper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published. Published articles are high-level sales tools. Sales of your book increase as a result. Publishing articles offer higher levels of credibility. Publishing articles can lead actually WRITING to a book!
Harvard Business
SEPTEMBER 14, 2016
Customer interactions that aren’t directly tied to sales are seen as unproductive. They had developed all kinds of thought leadership and white papers about how CFOs could do their job better. Sephora has put education and learning at the heart of its marketing, sales and customer service strategy.
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