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Why Business Leaders Need to Read More Science Fiction

Harvard Business

If 19th-century urban planners had had access to big data, machine learning techniques, and modern management theory, these tools would not have helped them. Rising sea levels flood Manhattan in Kim Stanley Robinson’s New York 2140 , prompting hedge fund managers and real estate investors to create a new intertidal market index.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

81% of management consulting firms list attracting & developing new business as their #1 challenge. They come for the content or the service, like booking air travel. 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. Source: Media Post.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Publishing a white paper. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Further Reading: 6 keys to writing a white paper that generates leads.

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Empowering Digital Societies - SPONSOR CONTENT FROM MICROSOFT

Harvard Business

Building more efficient, secure, and resilient governments. Every citizen carries a digital ID card that allows him or her to vote remotely, pay taxes with a few clicks, manage health care, and much more. Read more from Microsoft: Navigating New Zealand’s largest city with Auckland Transport and digital transformation.