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Why Business Leaders Need to Read More Science Fiction

Harvard Business

Like international travel or meditation, it creates space for us to question our assumptions. They make us more efficient and productive. So consider leaving the latest white papers, industry rundowns, and management hot takes at the office. Science fiction isn’t useful because it’s predictive.

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7 secrets for presenting to prospects you want to turn into clients

Rod Burkert

Speaking to 1-to-many audiences like these falls between the extremes of 1-to-1 meetings and 1-to-masses social media, except it is both efficient and effective. Efficient because you could be “meeting” with anywhere from 5 to 500 people at the same time. My story is how I started traveling in the RV. Download your white paper?

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

They come for the content or the service, like booking air travel. 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. Tweet this B2B businesses, in particular, should be offering guides, white papers, or reports on their homepages. Source: Media Post.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Publishing a white paper. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Further Reading: 6 keys to writing a white paper that generates leads.

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Empowering Digital Societies - SPONSOR CONTENT FROM MICROSOFT

Harvard Business

Building more efficient, secure, and resilient governments. The results of the project—a collaboration between the GCIO, Microsoft Digital, and the Fletcher School at Tufts University—will be published in a future white paper that will provide insights and ideas not only for New Zealand but also for countries around the world.