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Elevate Employee Engagement: 5 Critical Leadership Skills

Rick Conlow

Unengaged employees are less productive and lose companies billions of dollars in lost sales, poor customer service and inferior quality. These kinds of actions produce employee engagement and productivity, as well as trust. Go here for Rick’s Superstar Leadership eBook. What if they did more genuine leadership coaching?

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5 Best Website Lead Magnets for Consultants

Tsavo Neal

This is why email marketing has an average of over 3000% ROI. Book/eBook. If you have written a book or eBook, you have an excellent lead magnet. They make a great introductory offer to move your potential clients up your sales ladder. Video content is easier to digest than reading through a whitepaper or eBook.

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6 Best Website Lead Magnets for Consultants

Tsavo Neal

This is why email marketing has an average of over 3000% ROI. You can’t start more sales conversations with your potential clients without building trust — and lead magnets help you generate more trust with your prospects at scale. Book/eBook. If you have written a book or eBook, you have an excellent lead magnet.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Whether you are selling productized consulting on your website or use it as a way to foster interaction with potential clients, B2B buyers expect to be able to purchase your services.

B2B 60
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Writing a short eBook. Selling productized consulting. ROI calculator. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Writing a Short eBook. Publishing a white paper. Case studies.

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6 ways to renew (and stick to!) your CX vows

1 to 1

Yes, tracking metrics will help to prove ROI to key stakeholders throughout your organization, but it will also likely reveal additional aspects of your CX transformation strategy that require adjustments. To learn more about the value of CX, explore the ebook The Big Book of Customer Experience , from avtex , a TTEC digital company.

Metrics 26
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The Social Cost of Bad Online Marketing

Harvard Business

Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty? Every time you give your actual email address in order to get some questionable ebook download, you’re feeding the bears.