Harvard Business

APRIL 6, 2017

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” In journalism, for example, the pageview is a much-maligned metric. What might a high-quality social media platform look like?

Media 53

Media Metrics eBook Software 53

1 to 1

DECEMBER 13, 2021

Invest and act on great customer experience Understanding the importance of building an organizational CX competency is a crucial first step, but without an executable strategy, organizations will continue to lag industry leaders. Renewing your CX vows begins with the basics. There are many ways to begin measuring your CX program.

Metrics 26

Metrics Tools Case Interview Strategy 26

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Writing a short eBook. ROI calculator. Commenting on popular blog articles in your industry. Examples: Quality Progress. Creating a checklist.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Tweet this White papers and eBooks make fantastic lead magnets for consultants. Package it up in a simple eBook and put it on your website. Do you give them a chance to submit their name, email address, industry, or phone number?

B2B 60

B2B Marketing Consulting Advertising 60