Prudent Pedal

MARCH 27, 2020

Go deeper on some important marketing areas: SEO: Moz made all their training available at no charge. I’ve scheduled a call with long-lost relatives in Scotland to get the real scoop not told in census documents. I recommend both. Check it out and perhaps add it to your list. More good stuff.

Journal 72

Journal Video Marketing ROI 72

Tsavo Neal

OCTOBER 31, 2017

Example include formatting documents, putting graphics into presentations, adjusting spreadsheets, updating text or images on your website, uploading blog posts, going to the post office, and bookkeeping. Outsourcing tasks that take time away from your most important activities (marketing and sales) is as critical as marketing/sales itself.

Consulting 60

Consulting Sales ROI Marketing 60

Harvard Business

OCTOBER 10, 2017

One reason for the paltry performance is that while other business areas, like sales or finance, are considered to be core functions, innovation is often considered to be something that’s “nice to have” rather than essential. Another pervasive reason is that senior executives are trained as operators, not innovators.

ROI 28

ROI Operations Enterprise Research 28

Consulting Matters

JUNE 24, 2020

Your website is the hub of your marketing system and potentially your 24/7 sales machine – even if you get leads, you shape your clients thinking about who you are and what your consulting and coaching is worth by the quality of your website design, copy and content. It's a brand new skill that you haven't been trained in.

Consulting 156

Consulting How To System Sales 156

Harvard Business

MAY 25, 2016

However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Aggregated total sales is a poor proxy because firms need to distribute inventory geographically, necessitating hyperlocal forecasts. Improved pricing.

Data 49

Data Advertising Operations Case Study 49