Culture Marketing ROI White Paper 
Prudent Pedal
MARCH 27, 2020
Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. Write 2 new white papers-I have five white papers swirling around in my mind. Firms talk about culture. I recommend both.
Harvard Business
SEPTEMBER 25, 2018
When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.
Harvard Business
AUGUST 30, 2018
IBM has transformed itself many times since its inception in the late 19th century and is on a continuous journey of innovation and transformation to help clients win in their ever-changing markets. Driving digital transformation really means driving rapid, efficient, and high-ROI responses to those changes. Angelia Herrin, host.
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