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Customer intent is a treasure trove of actionable data hiding in plain sight

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Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.

Data 29
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With Peace, Colombia Is Poised for Greater Prosperity

Harvard Business

“It’s a culture thing,” María Lacouture, the head of government economic development agency ProColombia, told me. Banks often are unwilling to take the risk of financing small and midsize companies. The peace should encourage foreign direct investment and tourism, too. Education and innovation remain weak.

Tourism 35
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What to Know About Doing Business in Iran

Harvard Business

Compared to most oil-rich countries in the Middle East, Iran has a diversified economy, its tourism sector is on the verge of a major windfall, and threats to its political stability are in decline. There are some exemptions for humanitarian-designated sectors, such as agriculture, food products, health care, and civil aviation.).

Tourism 28