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How to Build a Better Sales Playbook

LSA Global

And because every sales team has a unique sales strategy, culture, solution, and definition of winning, the best sales playbooks are unique to each organization and target buyer persona. Sales Culture. Do not underestimate the need for the right sales culture to meet your targets. Sales Talent.

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Why Visionary CEOs Never Have Visionary Successors

Harvard Business

Creative people start to leave, and other executors are put into more senior roles, hiring more process people, which in turn forces out the remaining creative talent. This culture shift ripples down from the top and what often felt like a company on a mission to change the world now feels like another job.

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The Social Cost of Bad Online Marketing

Harvard Business

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty?