The Fearless Marketer

JANUARY 13, 2020

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? Well, the business manager, asks others in their company, “Hey, do you know somebody good who does productivity and creativity consulting for teams?”.

Meeting 62

Meeting B2B Productivity Marketing 62

Progressus

NOVEMBER 9, 2023

Companies which are not externally project driven may use project accounting to track internal projects such as a marketing campaign, or some type of capital improvement. For project-centric companies such as consulting firms, architect and engineering firms or software publishers, the term project accounting takes on a whole new meaning.

Resources 52

Resources Report ROI Data 52

Johanna Rothman

SEPTEMBER 28, 2018

Note that Marketing, Finance, HR, are all part of this product line. Instead, the projects used a staged-delivery life cycle , an incremental approach with cross-functional teams and monthly demos. And, we had Marketing and Customer Support people close to us. I didn’t know anything about agile approaches then.

Productivity 65

Productivity Agile Efficiency Management 65

Johanna Rothman

JUNE 24, 2021

The company had deadlines because it wanted to meet market demands. Because the “teams” couldn't deliver something small, they didn't demo very often. Over months, they stopped demoing anything. Because no one saw any demos, management couldn't trust the teams to deliver. Why do you have deadlines?

Agile 85

Agile Meeting Software Government 85

Harvard Business

MAY 3, 2016

For this analysis, performance refers to the change in market valuation between the initial First Round investment and the end of 2014.) The challenge is convincing all those talented individuals seeking finance and consulting positions to take the leap into starting a new venture.

Education 28

Education Data Analysis Company 28