article thumbnail

A Refresher on Marketing ROI

Harvard Business

Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Marketing ROI is a straightforward return-on-investment calculation.

ROI 28
article thumbnail

What is the Professional Services Industry All About?

Progressus

Unlike traditional projects — which typically take place over a fixed duration, KaaS offers a predictable, ongoing revenue stream that improves cash flow and creates more resilience. A client will now pay for the overall gains such as tax savings, ROIs, insurance claims, and so on. Interested in learning more?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The End-of-Quarter Sales Rush Costs Companies Money

Harvard Business

The answer requires support from the highest levels of the organization, but the biggest transition will be, of course, within sales. Perhaps you could study the prospect’s S-1 and their CEO’s letter to shareholders to develop an ROI proposition that is uniquely of interest to them. Host an exclusive VIP dinner.

Sales 28
article thumbnail

Pros and Cons of Professional Employer Organizations (PEOs) Why a “Virtual PEO” May be the Better Option

Emerson Consulting Group

And, of course, don’t forget that the PEO charges for its service. The ROI Comparison Rationale. Workers Compensation Insurance is – generally – easy coverage to acquire, and many carriers have cash-flow-advantageous methods of collecting premium. Are there other considerations that are important but not included?