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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Source: Small Business B2B Call to Action Study. 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages.

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

PepsiCo is also a case study in the vertical health of the organization: getting to the right number of layers. Capabilities can be specific to a given business segment (e.g. integrated software platform development in McKesson’s healthcare technology businesses), but the enterprise needs to consider capabilities as well.

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