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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

To understand the target customers on this level, methods such as focus groups, surveys, interviews, and case studies can be successful. Attitudes toward the brand, the way they use it, and their knowledge base are all examples of behavioral segmentation.

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What Instructional Design Theories Work Best With Online Training?

Clarity Consultants

Provide guidance through examples, case studies, and other instructional support. Elicit performance through engagement in activities that recall and use the new knowledge. Provide immediate feedback to reinforce knowledge. The nine steps that Gagne outlines are: Gain the attention of the students.

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A.T. Kearney Interview & Culture

Management Consulted

1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. As a standard, in each interview, you will be asked to complete a short case study that measures your communication and problem-solving skills. Firm hires 2,000th employee. Beware – A.T.