Tom Spencer
JUNE 6, 2020
To understand the target customers on this level, methods such as focus groups, surveys, interviews, and case studies can be successful. Attitudes toward the brand, the way they use it, and their knowledge base are all examples of behavioral segmentation.
Management Consulted
JANUARY 18, 2015
1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Marketing & Sales. As a standard, in each interview, you will be asked to complete a short case study that measures your communication and problem-solving skills. Firm hires 2,000th employee.
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