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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Geographic segmentation targets customers based on a predefined location. Differences in interests, values, and preferences vary dramatically across cities, states, and countries, so it is important for consultants to recognize these differences and customize marketing strategies accordingly.

Apparel 103
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What Instructional Design Theories Work Best With Online Training?

Clarity Consultants

Provide guidance through examples, case studies, and other instructional support. Elicit performance through engagement in activities that recall and use the new knowledge. Provide immediate feedback to reinforce knowledge. Assess performance through testing. Enhance retention and transfer to the job.

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A.T. Kearney Interview & Culture

Management Consulted

Now known to be THE best sourcing, procurement and operations consulting firm in the world, A.T. Headquarters: Chicago, IL Employees: 3,200 Locations: 58 offices, 40 countries Chief Executive: Johan Aurik, Managing Partner and Chairman of the Board Revenue: $1B Consulting Engagement Cost: $400K. Website: www.atkearney.com U.S.