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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

To understand the target customers on this level, methods such as focus groups, surveys, interviews, and case studies can be successful. Attitudes toward the brand, the way they use it, and their knowledge base are all examples of behavioral segmentation. Assessing the progress of your marketing strategy. Last words.

Apparel 103
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A.T. Kearney Interview & Culture

Management Consulted

1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Working anywhere from the strategy related to the business unit to corporate finance and strategy to strategic foresight, A.T. Firm hires 2,000th employee. Sustainability. In addition, you will receive good mentorship.