Case Interview Case Studies Consulting Knowledge Base 
Tom Spencer
JUNE 6, 2020
Geographic segmentation targets customers based on a predefined location. Differences in interests, values, and preferences vary dramatically across cities, states, and countries, so it is important for consultants to recognize these differences and customize marketing strategies accordingly.
Management Consulted
JANUARY 18, 2015
KEARNEY INTERVIEW AND CULTURE. Now known to be THE best sourcing, procurement and operations consulting firm in the world, A.T. Headquarters: Chicago, IL Employees: 3,200 Locations: 58 offices, 40 countries Chief Executive: Johan Aurik, Managing Partner and Chairman of the Board Revenue: $1B Consulting Engagement Cost: $400K.
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