article thumbnail

Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. Aliyah Jones was having trouble paying attention to the farewell toasts. “No problem,” she said.

article thumbnail

4 Ways to Develop Practical Business Understanding for Consulting

Management Consulted

Although there are several things, here are 2 key ones: First, you will learn different aspects of the business — everything from product development to sales to customer relations — and have some experience in each area. The 2 Smartest Case Study Techniques. Other MC Posts. 10 Steps to Solving Any Sizing Questions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Outsourcing vs. managed services: Knowing the difference will save you time and money

1 to 1

Outsourcing business processes and tasks can free up employees to focus on more complex or valuable work; it can extend resources, such as sales support, for targeting new or underserved markets; support new product and service rollouts; and provide expertise within a specific industry focus. What are managed services?

article thumbnail

Digital Growth Depends More on Business Models than Technology

Harvard Business

These include manufacturing, budgeting, planning, sales and marketing, and customer service. Forbes hailed it as a veritable case study “on how digital transformation leads to business value.”

article thumbnail

A.T. Kearney Interview & Culture

Management Consulted

1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Marketing & Sales. As a comparison, Bain is collegial, but the work is not as intense and you will not be on the client site as much. Firm hires 2,000th employee. There are 4 capabilities to A.T.

article thumbnail

Note-Taking in a Case Interview

CaseInterview.com

These are examples of the note-taking approach I recommend during a case study interview. The other is for the structure of the case (this is the issue tree and this is the set of notes you would show the interviewer). So, if in a profitability case, I explore cost and sales.

article thumbnail

Doubling a $400,000 Revenue Model With Business Trainer Blair Enns: Podcast #22

Consulting Success

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. It’s only available for sale on my website, WinWithoutPitching.com.