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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. Aliyah Jones was having trouble paying attention to the farewell toasts. “No problem,” she said.

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A.T. Kearney Interview & Culture

Management Consulted

1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Marketing & Sales. Kearney boasts about its Fit Transformation™ methodology, designed specifically to align companies’ strategy, operating model, and people to bring lasting transformation.