article thumbnail

Consultants: What To Do If You Can’t Publish Case Studies On Your Website

Tsavo Neal

Sometimes, publishing case studies to your consulting website isn’t an option. Publishing case studies with specific names and numbers is ideal. But, case studies are only one way to build trust through your consulting website. I’ll also include 2 examples of “nonspecific” case studies.

article thumbnail

4 Ways to Improve Your Content Marketing

Harvard Business

Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals. The tried and true case study is, by far, the content that prospects complete more than others. Keep in mind that prospects further along their buying journey may require more information.).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Offering a sample book chapter. Case studies. ROI calculator. Offering a Sample Book Chapter. Publishing your own book is an incredible form of social proof — there’s no wonder that Alan Weiss considers them the “golden standard” for consultants. Content upgrades. Resources page.

article thumbnail

Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

The CRM is a tool to help them sell more, access support resources during sales cycles, and manage their territory or “book of business.” Implement your CRM with that in mind and you’ll be pleased with your ROI. If not, you’ll be back to modifying guesses in Excel spreadsheets.

Sales 33
article thumbnail

Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

Tweet this Alan Weiss alludes to this statistic in his famous book, Million Dollar Consulting , where he says that your website is one of your most important credibility vehicles. They come for the content or the service, like booking air travel. Email marketing has an average ROI of 3800%. Source: The Future of Commerce.

B2B 60