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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015.

B2B 29
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Zero-Based Budgeting Is Not a Wonder Diet for Companies

Harvard Business

Traditional ZBB implementations focus almost exclusively on simple SG&A , in part because SG&A benchmark data is far more readily attainable than are relevant data from the core functions of comparable companies. The result is a superficial and simplistic focus on “policing” costs versus substantive cost prevention.

Company 29
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A Guide to Solving Social Problems with Machine Learning

Harvard Business

”) The Netflix recommendation algorithm predicts what movie you’d like by mining data on millions of previous movie-watchers using sophisticated machine learning tools. But should they be the ones to decide which problems are amenable to these tools? Are these machine learning tools really worth paying attention to?

Tools 28
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4 Ways Leaders Can Get More from Their Company’s Innovation Efforts

Harvard Business

One reason for the paltry performance is that while other business areas, like sales or finance, are considered to be core functions, innovation is often considered to be something that’s “nice to have” rather than essential. And there’s a fundamental conflict between innovation and optimizing an existing operation.

ROI 28
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Why Consulting: The 2019 Ultimate Guide

QEmploy

A great possibility to travel. It is not unusual that consultants will travel to other countries to work on projects. If you’re in doubt about how much you can earn, look at the benchmarks for your specific title and industry. Marketing and Sales strategy. Around the same number is seen in the US. VAT and Tax.