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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Insights into what customers want and need are more important than ever as the economy and market conditions change. And inquiries about loyalty rewards were common across nearly all industries — retail, public sector, automotive and manufacturing, travel and tourism, insurance, finance.

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5 Ways to Increase Your Cross-Selling

Harvard Business

As a result, USAA outperforms most competitors in the number of products held by its customers. In the past, marketers have struggled to deliver the higher response rates they need from existing customers — a smaller group than potential new customers. Take a balance-sheet view.

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Do You Know What Your Company’s Data Is Worth?

Harvard Business

Data contributes not only to brand equity, but to what constitutes product and service delivery in globally connected and hyper-competitive markets. Had the Delta ground stop lasted for a week, the burn rate would go well beyond refunds, travel vouchers, and other costs and begin eroding EvD.

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Reflections on 2013; What's Important, What's Not? What's Ahead?

MishTalk

Had I suggested in 2007 that the Fed balance sheet expansion of $75 billion a month would have been considered "tightening" people would have thought I was nuts. A similar crash in public opinion awaits Bernanke for fueling one of the biggest, if not the biggest stock and bond market bubbles in history. Here we are.

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Blockchain Will Transform Customer Loyalty Programs

Harvard Business

Loyalty programs have proliferated across travel, retail, financial services, and other economic sectors. See More Videos > See More Videos > All loyalty programs are vulnerable to a blockchain revolution, but the travel industry is perhaps the most at risk. The average U.S. Early adopters could benefit considerably.

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