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Align sales and marketing to gain customers, drive growth

1 to 1

At TTEC, those people are strategic marketing managers (SMMs), or data scientists. If you don’t have a fully integrated and aligned view of your customer personas, of that target addressable market, and an aligned scoring methodology, you’re kind of set up for failure. This is a must,” he said. Never be satisfied,” Cerise said.

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Why GE’s Jeff Immelt Lost His Job: Disruption and Activist Investors

Harvard Business

He sold off slower-growth, low-tech, and nonindustrial businesses — financial services, media, entertainment, plastics, and appliances. Then they buy stock in these public companies and attempt to convince management to increase the price of the shares. He doubled GE’s investment in R&D. Innovation at GE was on a roll.

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Midsize Cities Are Entrepreneurship’s Real Test

Harvard Business

Entrepreneurship ecosystems are composed of many different stakeholders and include large companies, universities, banks, media, and the government, all of whom push and pull more local companies to grow more rapidly. We taught journalists how to interview entrepreneurs and elicit their stories of growth.