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Align sales and marketing to gain customers, drive growth

1 to 1

If you don’t have a fully integrated and aligned view of your customer personas, of that target addressable market, and an aligned scoring methodology, you’re kind of set up for failure. Fully aligning sales and marketing can bring many benefits to a brand – to customers, employees, and balance sheets alike.

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Why GE’s Jeff Immelt Lost His Job: Disruption and Activist Investors

Harvard Business

He sold off slower-growth, low-tech, and nonindustrial businesses — financial services, media, entertainment, plastics, and appliances. He radically transformed the company from a classic conglomerate that did everything to one that focused on its core industrial businesses. He doubled GE’s investment in R&D.

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Midsize Cities Are Entrepreneurship’s Real Test

Harvard Business

Entrepreneurship ecosystems are composed of many different stakeholders and include large companies, universities, banks, media, and the government, all of whom push and pull more local companies to grow more rapidly. We taught journalists how to interview entrepreneurs and elicit their stories of growth.