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AUGUST 30, 2021

Sales teams still relying on “old school” strategies and tactics will only go so far. They are prevalent in the B2C world, but with so much B2B buying and selling happening remotely now, Forrester predicts asynchronous video messages “will be an essential arrow in the seller’s quiver in 2021 and beyond.”

B2B 29

B2B Sales ROI B2C 29

Harvard Business

SEPTEMBER 25, 2018

The rise of social media has created a new type of local partner: local digital influencers. These people are local thought leaders on social media with loyal followings of online fans. Another example is Tao Liang, a Chinese influencer who produces content about handbags on popular local social media platforms WeChat and Weibo.

B2B 32

B2B Education Media B2C 32

Harvard Business

APRIL 20, 2016

After spending twenty years in the tech sector — half of those in social media marketing — I’ve been on the receiving and delivering end of just about all of them. For both kinds of businesses, digital marketing in general and social media marketing in particular are essential to the game.

Marketing 28

Marketing Media Advertising eBook 28